Identity - or corporate identity - is the design discipline that begins to turn a business idea into a physical business with which customers can interact. For a start-up business this can be as simple as a logo which catches the essence of the business, and business cards and stationery which allow the business to communicate with potential customers. As your business develops and grows, so should its identity, ensuring that you do not miss any opportunity to promote and explain the benefits you provide.

CORPORATE IDENTITY: Process whereby the design elements of an organisation are utilised to maximum effect in order to communicate what it does and how it does it. Corporate identity can embrace products, services, environments and the means of internal and external communication.